Sr. Graphic Designer


I am a Sr Graphic Designer

Hello there! I'm Cheryl, your friendly neighborhood designer with a knack for turning visual dreams into reality. For the past 15 years, I've been the go-to gal for brands looking to spice up their style, from the cozy corners of local startups to the bustling boardrooms of big names like Jarvis International Freight.

I took a little detour to the land of diaper changes and playdates (yep, mom life!), but even then, I kept one hand in the design world, freelancing and fine-tuning my skills with the latest trends. As the creative captain at Formation Brands, I steered my team through the thrilling waters of innovation, making sure every design made a splash.

Armed with my trusty Adobe Suite and an ever-curious Canva spirit, I'm all about creating designs that not only look awesome but feel like a hearty chat over a cup of coffee. So, let’s chat and bring that 'wow' to your brand’s doorstep!


Graphic Designer (Contract)

Jarvis International Freight LLC

01/2023 - 06/2023

Personal Sabbatical: Maternity Leave 01/2016 - 01/2023

Design Manager

Formation Brands LLC (PMI)

04/2015 - 01/2016

Creative Designer

Formation Brands LLC

05/2013 - 01/2016

Packaging Designer

Advance Auto Parts Taipei, Taiwan

04/2009 - 10/2011


  • Packaging Design
  • Pattern Design
  • Creative Project Management
  • Color Management
  • Print Production


California state polytechnic university, Pomona

BFA Graphic Design


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indd adobe design format indesign
XLS File Name Extension XLS
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Made in Canva Vector
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PPT File Name Extension PPT


I worked with a new startup logistic company to create a simple, thoughtful and approachable brand identity. We agreed on a four-color logo and modern forms as the key elements.

Brand Identity

Products & Patterns

My job as a creative designer at Formation Brands LLC involved creating patterns for various home goods materials.

Clients included ( Kirkland, TJ Maxx, Hobby Lobby...etc..)



To help Clients to visualize the design with more accuracy.

Example - Show room , Trade show or display rack.

Packaging Design

As a packaging designer at Advance Auto Parts, I was responsible for creating packaging with dieline for various packaging materials.

The Materials used include hang tag, sticker, paper box, clam shell and Instruction Manual

I support companies in developing their products, patterns, brand identity, and packaging that are distinctive, robust, and accurately represent their fundamental values and mission.

Work with me


South San Francisco, CA 94080