portfolio
Cheryl
Chen
Sr. Graphic Designer
Bio
I am a Sr Graphic Designer
Hello there! I'm Cheryl, your friendly neighborhood designer with a knack for turning visual dreams into reality. For the past 15 years, I've been the go-to gal for brands looking to spice up their style, from the cozy corners of local startups to the bustling boardrooms of big names like Jarvis International Freight.
I took a little detour to the land of diaper changes and playdates (yep, mom life!), but even then, I kept one hand in the design world, freelancing and fine-tuning my skills with the latest trends. As the creative captain at Formation Brands, I steered my team through the thrilling waters of innovation, making sure every design made a splash.
Armed with my trusty Adobe Suite and an ever-curious Canva spirit, I'm all about creating designs that not only look awesome but feel like a hearty chat over a cup of coffee. So, let’s chat and bring that 'wow' to your brand’s doorstep!
Background
Graphic Designer (Contract)
Jarvis International Freight LLC
01/2023 - 06/2023
Personal Sabbatical: Maternity Leave 01/2016 - 01/2023
Design Manager
Formation Brands LLC (PMI)
04/2015 - 01/2016
Creative Designer
Formation Brands LLC
05/2013 - 01/2016
Packaging Designer
Advance Auto Parts Taipei, Taiwan
04/2009 - 10/2011
Expertise
- Packaging Design
- Pattern Design
- Creative Project Management
- Color Management
- Print Production
Education
California state polytechnic university, Pomona
BFA Graphic Design
2006-2009
work
I worked with a new startup logistic company to create a simple, thoughtful and approachable brand identity. We agreed on a four-color logo and modern forms as the key elements.
Brand Identity
Products & Patterns
My job as a creative designer at Formation Brands LLC involved creating patterns for various home goods materials.
Clients included ( Kirkland, TJ Maxx, Hobby Lobby...etc..)
Mockup
Concepts
To help Clients to visualize the design with more accuracy.
Example - Show room , Trade show or display rack.
Packaging Design
As a packaging designer at Advance Auto Parts, I was responsible for creating packaging with dieline for various packaging materials.
The Materials used include hang tag, sticker, paper box, clam shell and Instruction Manual
I support companies in developing their products, patterns, brand identity, and packaging that are distinctive, robust, and accurately represent their fundamental values and mission.
